Still see the old logo. But what exactly has changed? First, the advertising product was restructured, with various mergers and consequent name and logo changes. Thus, from the merger of and, was born, a tool for planning and measuring campaigns. and in turn form a unified programmatic advertising platform: . This is inevitable. However, what immediately caught everyone's attention was the appearance of , which replaced the year after the honorable career of . New name, new logo and of course new URL: you can no longer visit from, but from, to consult the help center.
You must visit (don't panic, there are currently Latest Mailing Database redirects, but we still recommend changing browser favorites ). These changes continue with the formalization of the new experience, the user experience of the platform has been in beta since , and some basic functions have been migrated to the platform, such as the creation, modification of automatic rules or the possibility to refer to suggestions for optimizing campaigns, Effectively making a classic obsolete for months. The only survivor of the reorganization seems to be that this is the version for small businesses and one-person marketing teams that will continue to be separate from and provide a help page to help us choose which of the two solutions is better for us need.
Spoiler alert: In our opinion, it's a bit of an oversimplification. If there is another revolution, it will likely see a merger of both solutions. We've already witnessed the unification between and probably doing the same thing, trying to simplify its platform more and more to make it more accessible to everyone, but at the same time without losing functionality and possibility, when you decide to re-use what happens. So our advice is to pay attention right away, even if you're single or working for a very small company.