Before that we would like to give you some ideas on how our customers have successfully implemented Echobot in account-based marketing and what experiences we have had so far with the use of events and webinars. How does Echobot help with account based marketing? As a first example let's take an office outfitter in Bavaria. With the help of Echobot TARGET and the search for potential contained therein and the trigger events this customer was able to find companies in his postcode area that are currently opening new office buildings.
These companies had an acute need for office furniture - our customer was able to go directly into the approach and think about individual marketing measures for exactly this Latest Mailing Database target group. When some time later it became clear that among the new customers he had acquired medium-sized companies with almost employees and a certain turnover range were the most profitable for our customer he used the Search for similar companies function. With this he was able to clone exactly these companies with the characteristics just mentioned and find other ideal target companies.
In combination with Echobot CONNECT he found the respective contact person in the right department the marketing team created customized ads for these accounts and the sales team was able to switch to social selling with the help of the link to the Xing profiles. Events as a means of account-based marketing You might be thinking: How is that supposed to work? I can hardly invite my accounts to a party?! We say: why not? It doesn't have to be a party right away but why not invite people to the webinar including a lunchtime snack ? Or an after-work beer including exchange and a small pitch? Terminus a provider of ABM software coined the idea of Lunch & Learns. That's exactly what it means.