They generally last a few seconds and we should not confuse them with the feelings, tastes or moods that are more lasting and independent of each person. Emotional design, people-oriented design Thirdly, we say that emotions are personal since they are linked to the personality of the people, they are influenced by past experiences and associations and also by our attitude, standards or objectives. For example, there may be a person who likes a Ferrari, his objective may be to capture the attention of others and therefore, according to his standard, he may not mind spending 300,000 euros on a car.
On the contrary, another person can hate that same Ferrari because his objective is to respect the environment and therefore his standard will be to spend money only on necessary Latest Mailing Database things. In short, taking these three characteristics into account, it is possible to propose a strategy based on emotional design and thus penetrate more deeply into the potential client. Once that bond of trust between company and consumer is established, we can say that a relationship has been created and therefore, associated emotions. Today anyone is capable of making a design, regardless of the result, but when it comes to creating a fidelity , it is not an easy task. By Elena Álvarez , Designer at IOMarketing . Marketing in the metaverse As you may have heard about in the media over the past few months, Facebook is evolving into what it calls the metaverse, it all looks like it's going to be the next revolution.
But really, what is the metaverse? Are they virtual reality glasses to play? Are they a new social media application? At this point, it is still something that is under construction, but we can say that the metaverse goes much further. The idea behind the metaverse is to create a virtual space parallel to your real life., in which you can interact with other people and objects through an avatar, and where you can carry out any type of activity that you carry out in the real world, and some that would be impossible to carry out, since in the metaverse, the laws of nature, but digital ones. For example, you could fly between mountains or jump from building to building hanging from nets that you shoot from your hands without fear of killing yourself if you fall.
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