Reach as one of the indicators to measure PR activities What does this indicator mean in the context of PR analysis? If the goal of your campaign is to present a new product, reach data is one of the most crucial pieces of information. It is similar in the case of persuading recipients to take part in a specific action. The greater the reach, the greater the reach and the larger the audience that "heard" about your activities. Reach of social media and reach of non-social media Check the range of mentions about your brand AVE or otherwise, Advertising Equivalent is a metric that indicates what amount should be spent on a publication about the brand in a specific source, if the message was a paid advertisement. In the PR AVE environment.
Evokes extreme emotions. While the AVE indicator could be used when presenting the effects of activities in traditional media, the dynamics and variety of online communication makes it difficult to consider it as the only determinant of the campaign's success. In the case of online campaigns, AVE is therefore an auxiliary metric India WhatsApp Number List and is an addition to other indicators that better reflect the effectiveness of PR activities on the Internet. On the other hand, AVE is one of the most eloquent indicators in its form. After all, nothing convinces superiors about the legitimacy of spending money on PR more than a specific effect, converted into zlotys. Information about the AVE value for the monitored project in Brand24 can be found in the.
Analysis AVE as one of the indicators to measure PR activities AVE value for one of the monitored projects in Brand24 Analyze PR campaigns for free for 14 days Website traffic Another way to check if your is to measure traffic to your website. You can measure the effectiveness of the campaign by comparing the traffic on the website before and after the campaign starts. Using Google Analytics, you can easily determine the source of entry to the website.