Scarred by the wave of the pandemic crisis lets look at the hard data. In the first half of this year advertisers invested close to PLN million in online marketing. And in the same period year on year during the pandemic it was only PLN million. Months and months have proven to be the worst times for online advertising spending to fall. Conditions improved in the month but only enough to slow the decline to. Such a bad historical period for online advertising in Poland is closely related to the epidemic and reduced economic activity. Spring lockdowns hit businesses hard but most companies simply announced strategies to temporarily halt online promotional spending and resume in the autumn. Unfortunately a second wave of the pandemic could seriously modify these plans. Worse Q awaits We can hardly expect a return of value in the online advertising market from Q. This is all because the second wave of the pandemic and the resulting restrictions on doing business coincided with the best time for trade in history. Entrepreneurs who traditionally make their fortunes shopping for Poles at Christmas have more to say this time.
Considering survival rather than increasing sales we can expect the value of the online advertising market to record a small decline again in the fourth quarter of this year or to see a solid rebound. The characteristic is that the Netherlands WhatsApp Number List does not apply to certain areas of online advertising. Search engine advertising is growing like weeds in mobile and programmatic models. This is undoubtedly related to the wave of online business activities or increasing e commerce sales. This is especially evident in the clothing brand and consumer electronics and home appliances. Article Authors ś Check out our practice check our experts. See what we can do for your company Browse a quote or take advantage of a free consultation. Free Consultation View Price List See Also First Union Formed at Google This may be quite surprising information for many but it turns out so far at read more Google is testing new features in search engine US search engine The giant is just now entering the beta phase Read MoreAmazon slashed ad spend for the first time in this letter.