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Village live Fun & entertainment
Aug 01, 2022
In Design Forum
Video of the first handshake of the poles. On the morning of July 19, iQIYI and Douyin announced their cooperation. According to the announcement of the two parties, "explorations will be carried out around the secondary creation and promotion of long video content"; the content of this cooperation includes iQIYI's "content assets with information network dissemination rights and sublicensed long video content" ”, which basically covers almost all online content such as self-production, copyright and account sharing. The cooperation between iQiyi and Douyin is reasonable and unexpected. It makes sense that the industry has long expected the cooperation between long and short video platforms. After the famous confrontation at the 2021 Internet Audiovisual Conference, the short video side expressed its willingness to explore related cooperation. Since this year, Douyin + Sohu, Kuaishou + The LeTV/Fengxing partnership is seen as a model experiment and a signal release. Unexpectedly, on the one hand, this cooperation was indeed quite sudden, and b2b data there was basically no pre-action or signal between the two parties before. On the other hand, although there is a judgment on the cooperation between the long and short platforms, the objective conflict of interests between the two parties has not been found. No one knows how far from the real cooperation is reached. That's why iQIYI + Douyin has attracted so much attention. This sentiment is manifested in the fact that shortly after Douyin iQiyi released the announcement, there was news that "Tencent Video is negotiating a strategic cooperation with Kuaishou", but Tencent Video quickly refuted the rumor and "hereby declares this news to be a rumor." Different from the previous Sohu Video and LeTV, iQiyi is currently the absolute head platform in the field of long video, and even tops the list of long video platforms in terms of monthly live data. Its cooperation with Douyin has long been the number one in video polarities The second handshake; and whether this model has the possibility of generalization, it remains to be seen. 1. The third stage of the video war If the war between long and short videos is divided, the cooperation between iQiyi and Douyin will undoubtedly open a new chapter. In the whole story of war and peace, the dilemmas, needs and hopes of each side's development are permeated.
The combination of long and short videos is a win-win or a double-edged sword content media
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