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Shormila Shormi
Jul 30, 2022
In Design Forum
According to a report from The Verge on July 4, Netflix will launch a director's commentary podcast "Watching With...", which will be available on Apple Podcasts and Spotify. As one of the hottest content media nowadays, the podcasting space attracts many parties, and the music industry is no exception. In the first half of the year, the giants have launched a series of big moves one after another. For example: Spotify has invested heavily in the acquisition of three podcast companies, Gimlet Media, Anchor and Parcast; after Universal Music reached an agreement with independent podcast company Wondery, Sony Music also announced in May a joint phone number list venture with podcast content producers Laura Mayer and Adam Davidson Start a new company to find and develop podcast content. Under the situation that all forces are marching collectively, can the music industry share the big cake of the podcast market? The many ways the music industry is getting into podcasting In 2016, Sony Music launched the podcast "The Lost Art of Liner Notes", introducing its own artists and the stories behind the records. Its musicians Rachel Platten, Andrew W.K, etc. participated. Universal Music's Atlantic Records also launched the same type of programs "What'd I Say" and "INSIDE THE ALBUM" co-produced by Jason Mraz, Whethan and other musicians in 2018.
Why are music giants entering the podcast market? content media
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Shormila Shormi

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